Sugar Free Capital

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ETHOS

Sugar Free Capital is a high-conviction firm backing deeply technical founders - often MIT-rooted - building at the earliest stages of infrastructure, AI-enabling technologies, and vertical software.

We lead early and operate with focus, supporting a concentrated portfolio through sharp product instincts, GTM firepower, and long-term alignment. From zero to scale, we partner with founders to build enduring companies from first principles.

With a long-duration strategy and an enduring capital base, we invest with intention at Seed and Series A - and stay close throughout the full lifecycle.

Sugar Free Capital is a spinout, Seed & Series A fund which cross-pollinates world-class [often MIT] Technical Founders with proven go-to-market talent, playbooks & best practices.

We obsess about capital efficiency, unit economics and retention (as well as growth), and a path towards winning an emerging category.

ABOUT US

Sheena Jindal

Founder & Managing Partner

Stephanie Beyda

Chief of Staff

OUR STORY

Sugar Free Capital was born from two core beliefs:

1. Technical founders will be the CEOs of the next category-defining companies.

2. High-concentration, high-conviction strategies generate outsized returns.

After over eight years at top institutional firms, Sheena Jindal launched Sugar Free to build the kind of venture firm the market actually needs - conviction-led, high-agency, and thesis-driven.

Purpose-built for a new generation of enduring businesses, Sugar Free is grounded in fundamentals: capital efficiency, strong unit economics, and a path to 9-figure revenue. We invest early and stay close - building alongside founders from the very start.