Sugar Free Capital

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ETHOS

Sugar Free Capital is a high-conviction firm investing in (often MIT) technical founders who demonstrate outsized technical depth, a deep sense of urgency, and unmatched ambition to build the next category-defining companies.

We lead and invest early, operating with focus - supporting a concentrated portfolio with high-quality engagement. From the earliest stages through scaling and beyond, we partner with our founders on mission-critical support across go-to-market, engineering talent, and other areas that enable a long-term partnership.

We lead early and operate with focus - supporting a concentrated portfolio with high quality engagement. From zero to scale, we bring sharp product instincts, GTM firepower, and long-term alignment to help founders build enduring companies from first principles.

ABOUT US

Sheena Jindal

Founder & General Partner

Sheena Jindal

Founder & General Partner

Stephanie Beyda

Chief Of Staff

Stephanie Beyda

Chief Of Staff

Stephanie Beyda

Chief Of Staff

OUR STORY

Sugar Free Capital was founded on two core beliefs:

Technical founders will be the CEOs of the next category-defining companies.
High-concentration, high-conviction strategies generate outsized returns.

After years at top institutional firms, Sheena Jindal launched Sugar Free to build the kind of venture firm the market actually needs - conviction-led, high-agency, and thesis-driven.

Purpose-built for a new generation of enduring companies, Sugar Free Capital is grounded in fundamentals: capital efficiency, strong unit economics, and a path to 9-figures in revenue.